Roxas

Welcome to Roxas, Isabela, a vibrant and growing municipality nestled in the heart of Cagayan Valley. Known as the Rice Granary of Isabela, this thriving agricultural hub offers more than just golden harvests, it’s a cultural wonderland wrapped in warm smiles, traditional charm, and scenic spots waiting to be explored!

Roxas is located in central Isabela, right along the Maharlika Highway, making it a popular stop for travelers heading to and from northern Luzon. It’s a first-class municipality with a progressive mindset and a strong agricultural economy. It’s clean, peaceful, and steadily rising as a gateway to tourism in eastern Luzon.

• Our Lady of La Salette Shrine is a spiritual retreat spot where people come to reflect and relax.
• San Jose Parish Church, one of the oldest in the area, showcases Spanish-era architecture.
• Roxas Town Plaza and the Municipal Hall, adorned with fountains and landscapes, are must-visit for casual strolls and Instagrammable shots.
• Take a nature escape to nearby Marabulig Falls, a hidden gem that rewards hikers with cool freshwater pools and forest vibes.

Beyond the rice fields lies adventure! Eco-tourists and casual travelers will enjoy Roxas for its agricultural tours, quiet trails, and cultural immersion. It’s a perfect side trip when visiting Isabela or Cagayan Valley.

Roxas takes pride in its Ilocano and Ibanag heritage. The locals are known for their hospitality, simplicity, and strong community spirit. Family values are deeply rooted, and traditional practices still thrive during local events and gatherings.

Ilocano is the dominant language here, but you’ll hear fluent Filipino and some Ibanag among the older generation. English is also widely understood, especially among the youth.

If you love rice, you’re in heaven! Try:

• Tinubong – a sweet delicacy cooked in bamboo.
• Inatata and Binallay – sticky rice treats perfect for merienda.
• Pigar-Pigar, Pancit Cabagan, and fresh Tilapia dishes will satisfy any foodie’s cravings.
• Don’t miss the paluto-style roadside eateries that offer fresh produce cooked your way.

Pagay Festival (Pagay means rice) is the pride of Roxas. Celebrated every May, it showcases the town’s agricultural prowess with street dances, cultural shows, float parades, and food fairs.

It’s a feast of tradition, music, and colorful costumes that highlight the town’s deep love for farming and community.

Local music reflects Ilocano roots, from traditional folk tunes to upbeat kuratsa dances during fiestas. Youth in Roxas are also embracing modern music, forming local bands and singing groups performing during barangay events and town festivals.

• Its high-quality rice production
• A peaceful and family-friendly community
• Its festive spirit, warm-hearted people, and blooming local economy
• Emerging ecotourism spots and agribusiness potentials