Roxas, Palawan isn’t just a stopover to El Nido, it’s a hidden gem waiting to steal your heart! Located on the northeastern coast of Palawan, this charming coastal municipality offers a quieter, more authentic slice of island life that travelers often miss. From uncrowded beaches and breathtaking islands to cultural richness and fresh seafood, Roxas is the real deal for adventure seekers and soul searchers alike.
Roxas is home to warm-hearted Cuyunon people, a subgroup of the Palawan ethnic community known for their hospitality and deep connection to the sea. Life here flows slowly, guided by fishing routines, agriculture, and shared traditions. Locals value simplicity, family, and fiestas, especially during barangay festivals and town events.
Cuyunon and Tagalog are the dominant languages, with English widely understood, especially in tourism spots. You’ll often hear locals greet you with “Mayad nga adlaw!” (Good day!), a phrase that immediately makes you feel at home.
Fresh seafood is the star! Don’t miss these:
Many carinderias and beachside eateries serve catch-of-the-day meals at budget-friendly prices
Local music blends acoustic island tunes with folk songs sung in Cuyunon. During fiestas, expect karaoke showdowns, traditional bamboo dances, and rondalla bands playing cheerful Filipino classics.